Aizaz Ul Hassan


A well-stocked game accessories store caters to the diverse needs and preferences of gamers, offering a range of products that enhance the overall gaming experience.

Project Duration: 6 weeks

The Problem:

In the realm of online shopping, I noticed a prevalent issue – many existing websites feature cluttered designs, inefficient product browsing systems, and confusing checkout processes.

The Goal:

With my store, I aim to provide a seamless and enjoyable shopping experience, addressing these common challenges and ensuring simplicity at every step of the customer journey.

Overwhelming Interface:

Many users expressed frustration with online shopping websites featuring cluttered designs and excessive information, making it challenging to find and focus on products of interest.

Confusing Navigation:

Users highlighted difficulties in navigating through product categories and finding specific items. Confusing menu structures and lack of intuitive navigation pathways hindered their overall shopping experience.

Tedious Checkout Process:

Several users complained about a complex and time-consuming checkout process. Complicated forms, unnecessary steps, and unclear instructions led to a frustrating final stage of their online shopping journey.

Limited Relaxation Opportunity:

Users found that existing platforms often disrupted this experience. The overwhelming nature of these websites created stress rather than providing the intended break from school or work.

My Role:

UX designer leading the Gaming Accessories Store website design


Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.

Through insightful user interviews, I transformed valuable insights into empathy maps to gain a deeper understanding of our target users and their unique needs. What stood out was the realization that a significant portion of our audience views online shopping as a source of enjoyment and relaxation, providing a break from their academic or professional commitments. Unfortunately, existing shopping websites often proved overwhelming and perplexing, causing frustration among our target users. This discovery highlighted the discrepancy between the intended leisurely experience and the challenging reality they faced, motivating me to create a platform that truly aligns with their desire for a relaxing online shopping escapade.

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Aizaz Ul Hassan

UI | UX | Visual design